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Toward its goal of producing informative and comprehensive educational conferences for its attendees, Cosmoprof North America, in 2011, is offering conference topics ranging from creating a brand that resonates with consumers to capitalizing on that connection. Jeff Falk, editor, GCI, will moderate Creativity and Passion: Fueling the Brand Story, featuring a panel of industry experts who will examine how to create a successful beauty business. This session will take place on Sunday, July 31, from 3:30–5 PM.
The industry executives, all of whom are responsible for establishing or managing successful brands in the mass, masstige and specialty sectors, will talk about the creativity and passion required to build and sustain a brand. They will share their perspectives, gained from years of experience, on how to create relatable brands and how to grow and position those brands so that they become standards on the marketplace. These leaders will discuss the needs and wants of today’s consumers, how brands should look to communicate with those consumers, and the business strategies necessary to keep consumers buying. There will also be a question and answer session giving attendees the opportunity to ask questions specific to their own businesses.
The panel includes Andrew Knox of PIXI/POP Beauty (masstige), Ido Leffler of Yes To! (mass), and Deborah Lippman of Deborah Lippman Nail Collection (specialty).
Andrew Knox is currently the COO/president of PIXI and POP Beauty, where he is responsible for national and international business development. Most recently, he played an integral part in the national launch of the POP Lash Shops at CVS Beauty 360 locations and Duane Reade Look Boutiques.
Additionally, he is responsible for PIXI’s distribution in all Target stores nationwide, and the expanding line of PIXI boutiques in London and Dubai. Throughout his 24 years in the beauty industry, Knox’s experience in developing new business opportunities and cultivating strong relationships with retailers and distributors has earned him recognition and top honors in his field. www.pixibeauty.com