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CEOs to Debate Natural Challenges
Posted: April 5, 2011
Leaders in the natural personal care will debate key challenges in the North American edition of the Sustainable Cosmetics Summit, taking place in New York on May 12–14. Topics include rising consumer expectations, natural and organic standards and certification, ethical partnerships, and implementing sustainability programs.
The CEO roundtable will feature heads of Aubrey Organics, Weleda North America, Juice Beauty, Dr. Hauschka Skincare, Burt’s Bees and Yes To Inc.
Green marketing is also high on the roundtable agenda. The CEOs will discuss the role of marketing in combating the threat of competing products, how leading brands plan to meet rising consumer expectations and what marketing communications work best for the growing needs of the LOHAS consumers.
Organized by Organic Monitor, the aim of the Sustainable Cosmetics Summit is to encourage sustainability in the beauty industry by bringing together key stakeholders and debate major sustainability issues in a high-level forum.