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Dan Brestle to Share Insight on Building Iconic Brands at HBA

Posted: May 11, 2011

HBA Global announced that Dan Brestle, one of the industry’s most respected champions and brand builders, will deliver a keynote speech at 9 AM on Tuesday, June 28, 2011, in the Special Events Hall of the Javits Center in New York. Brestle is chairman of the board for the Personal Care Products Council (PCPC) and retired from the Estée Lauder Companies after more than 30 years in top leadership positions and presiding over its well-known portfolio of brands.

In his speech, Brestle will pay tribute to the industry’s diverse founding icons, and will provide insight on the similarities between them and the challenges they faced and overcame. He will also provide a high level view of the opportunities that exist today and the issues that brands may confront, including government regulation and the complexities in global business and digital communications.

“Brand building and globalization are on the minds of many in the industry, and we are delighted to have someone with such deep roots in the business give such an important talk," said said Jill Birkett, brand director, HBA Beauty & Wellness. "Dan Brestle’s keynote will provide inspiration and food for thought as attendees kick-off their HBA experience.”

During his distinguished tenure at the Estée Lauder Companies, Brestle held numerous positions, including COO where he was responsible for the company’s global operations and R&D, and presided over several prestigious and iconic brands, including Estée Lauder, Clinique and Prescriptives.

Since February 2002, Brestle has served on the Board at the Personal Care Products Council, the national trade association representing the global cosmetic and personal care products industry.