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2011 FiFis Celebrate Fragrance Winners

Posted: May 27, 2011

Taking place at Lincoln Center in New York, The Fragrance Foundation’s 2011 FiFi Awards ceremony bestowed its crystal statuettes to more than 30 fragrances. Among the winners were:

Fragrance Hall of Fame Award

  • Women’sIssey Miyake L’Eaud’Issey, Beauté Prestige International
  • Men’sJean Paul Gaultier Le Male, Beauté Prestige International

Consumer’s Choice Award

  • Men’s—Bath & Body Works Signature Collection for Men Twilight Woods
  • Women’sBombshell, Victoria’s Secret
  • Fragrance SuperstarGucci Guilty
  • Fragrance Sales Breakthrough of the Year—Mary J. Blige and Carol’s Daughter
  • The Elizabeth Taylor Fragrance Celebrity of the Year Award—Halle Berry
  • New Fragrance Celebrity of the Year Award—Fergie

Editorial Excellence in Fragrance Coverage

  • Women’s Scent Feature WinnerAllure, Poetic License, September 2010
  • Men’s Scent Feature Winners—Elle, Picking Up His Scent, December 2010 and Marie Claire, Making Scents for Men, October 2010
  • Women’s Scent Bite Winner—Elle, Mix Masters, September 2010
  • BlogElle.com, An Eau of Our Own, October 2010

Technological Breakthrough of the Year

  • Fragrance Creation & Formulation—Robertet Fragrances’ Seed to Scent development program
  • Packaging Technology & Delivery Systems—International Flavors & Fragrances’ (IFF) Redken Radiant Sea Spray
  • Information Technology—Firmenich’s osMoz iPhone app

Bath & Body Line of the Year

  • Coco Mademoiselle Bath Essentials, Chanel

Interior Scent Collection of the Year

  • Johnathan Adler Happy Chic, The Maesa Group for Jonathan Adler

Best Packaging of the Year

  • Women’s LuxeGucci Guilty, P&G Prestige
  • Men’s LuxeMarc Jacobs Bang, Coty Prestiage
  • Women’s Broad AppealBombshell, Victoria’s Secret
  • Men’s Broad AppealHerve Leger Homme, Avon Products

Best Media Campaign of the Year

  • Women’sGucci Guilty, P&G Prestige
  • Men’sBleu de Chanel, Chanel

Perfume Extraordinaire

  • Givaudan

Fragrance of the Year, Specialty Brands

  • Men’sRepublic of Men Essence, Banana Republic, and Eau de Toilette, Inter Parfums USA
  • Women’sBombshell, Victoria’s Secret

Fragrance of the Year, Broad Appeal

  • Men’sHerve Leger Homme, Avon Products
  • Women’sHalle by Halle Berry Pure Orchid, Coty

Fragrance of the Year, Direct to Consumer

  • My Life by Mary J Blige, Carol’s Daughter

Fragrance of the Year, Specialty Luxe

  • Men’sTom Ford Azure Lime, Tom Ford Beauty
  • Women’sBalenciaga Paris, Coty Prestige

Fragrance of the Year, Indie Brand

  • Six Scents Parfums Series Three (unisex), Six Scents Parfums

Fragrance of the Year, Luxe

  • Men’sBleu de Chanel, Chanel
  • Women’sGucci Guilty, P&G Prestige