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CEW Welcomes Jane Lauder
By: Nancy Jeffries
Posted: June 13, 2011
Jane Lauder, global president/general manager of Origins and Ojon, at CEW’s Women in Beauty Series.
On June 9, 2011, Cosmetic Executive Women, (CEW) welcomed Jane Lauder, global president and general manager of Origins and Ojon, to discuss brand strategies, global presence and the current role of sustainability in beauty. Introduced by Carlotta Jacobson, president of Cosmetic Executive Women, who acknowledged the presentation as CEW’s first Members Only Women in Beauty Series event, the discussion provided an opportunity for attendees to get an inside look at Lauder’s experience and how she navigates the landscape of sustainability and consumer demand.
By way of introduction, Jacobson remarked that she had known Lauder’s grandmother well enough to know that not only would she be extremely proud of the job she was doing with the company but might also suggest she wear “a little more lipstick.” Jacobson introduced Diane Newman Shur, executive vice president and publisher of Shape magazine, and moderator, Jenny Fine, of WWD/Beauty Biz, and acknowledged the event’s additional sponsors: Givaudan, Mark, 24 Seven, Hautelook, Script to Screen, Is That Odd, Kaplow, Consultancy Media, and LifeMinute TV.
Leadership and Direction
Jane Lauder, who was named global president/general manager of the Origins and Ojon brands in 2010, is known for her focus and entrepreneurial spirit. Before joining Clinique, she was vice president of marketing for BeautyBank, where she spearheaded the creation and launch of the skin care and cosmetics line American Beauty, as well as Flirt!, a color cosmetics brand. She previously worked for Stila brand from 2001 to 2003, and began her career at The Estée Lauder Companies with positions of increasing responsibility at Clinique, and held numerous summer internships as she was learning about the business. She is the granddaughter of the founding chairman and namesake of The Estée Lauder Companies, has been working in the beauty industry for more than a decade and holds a degree from Stanford University.
Lauder shared her thoughts on the brands, saying she was particularly happy to be working with Origins and Ojons, as the brands had resonated for her personally. “I’ve always loved Origins, and coming to the brand, I’ve really learned so much about its history. It was born in the 1980s during an explosion of excess, and it was thought at the time by industry leaders, including Joe Gubernick (of The Estée Lauder Companies), that people would want to have something more natural,” she said.
In response to a question about how naturals have weathered the recession, Lauder said, “If you have products that people really love, they’ll come back to them. While bath and body may have been [impacted], since it was considered a luxury, people have been buying Origins products because they are efficacious and good for the wallet.” In describing the Origins customer, she added, “Our customer is a woman worried about aging, is health conscious and is a label reader. If she is looking for efficacy, as consumers across all categories are, then the idea is something you can’t sacrifice,” she noted, adding that performance, naturals and affordability were key.