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Celebrating Fragrance Excellence for Brand Success

By: Jane Evison
Posted: August 23, 2011

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One of the night’s winners, Maurizio Volpi, Givaudan’s head of the Unilever global account, said, “With this event Unilever demonstrates the key role that perfume plays as a driver of product superiority both in increasing the number of trialists and in making existing users more loyal. It’s an event unique in the consumer products industry and as such incredibly powerful in boosting the energy of our creative teams.”

Firmenich perfumer Martin Koh concluded, “Unilever must be congratulated for catapulting the body and home care perfume industry into a higher stratum. Acknowledgment through the awards is a great source of motivation and an accolade highly prized.”