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The organizers of In-cosmetics Asia (held in Bangkok November 2–4, 2011) have announced the event's education program, featuring more than 50 seminars and demonstrations led by industry experts.
The program is comprised of three main components: the Marketing Trends Program, the Innovation Seminars and the Innovation Zone. The aim is to provide attendees with exclusive, insightful information on the personal care ingredients industry and the innovations that drive business.
“The free education program has always been one of our most important features at the show," said Cathy Laporte, group marketing manager for In-cosmetics Asia. "By providing participants with direct exposure to leading industry organizations and figures, the program helps attendees to stay on top of sector developments. This year, we have a broad range of speakers from across the globe discussing the very latest trends, and we are all confident that the resources available will be more valuable than ever before.”
The Marketing Trends program is series of seminars in which industry and brand experts analyze the latest developments in the market. Tailored to the personal care market and delivering detailed facts, figures and case studies in a series of key presentations, the seminars are aimed at inspiring original and innovative marketing campaigns.
Highlights of the program include a seminar led by Anna Ibbotson of Kline, who will be discussing Specialty Actives: Insights from the Mature Markets; a talk based around Asia Beauty Trends—2011 and Beyond, headed by Yulia Fransisca of Euromonitor International; and a discussion on Post Earthquake Japan: Implications for Beauty chaired by Daniel Bone from Datamonitor.