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In-cosmetics Asia 2011 Announces Event Program

The organizers of In-cosmetics Asia (held in Bangkok November 2–4, 2011) have announced the event's education program, featuring more than 50 seminars and demonstrations led by industry experts.

The program is comprised of three main components: the Marketing Trends Program, the Innovation Seminars and the Innovation Zone. The aim is to provide attendees with exclusive, insightful information on the personal care ingredients industry and the innovations that drive business.

“The free education program has always been one of our most important features at the show," said Cathy Laporte, group marketing manager for In-cosmetics Asia. "By providing participants with direct exposure to leading industry organizations and figures, the program helps attendees to stay on top of sector developments. This year, we have a broad range of speakers from across the globe discussing the very latest trends, and we are all confident that the resources available will be more valuable than ever before.”

The Marketing Trends Program

The Marketing Trends program is series of seminars in which industry and brand experts analyze the latest developments in the market. Tailored to the personal care market and delivering detailed facts, figures and case studies in a series of key presentations, the seminars are aimed at inspiring original and innovative marketing campaigns.

Highlights of the program include a seminar led by Anna Ibbotson of Kline, who will be discussing Specialty Actives: Insights from the Mature Markets; a talk based around Asia Beauty Trends—2011 and Beyond, headed by Yulia Fransisca of Euromonitor International; and a discussion on Post Earthquake Japan: Implications for Beauty chaired by Daniel Bone from Datamonitor.

Other sessions include Innovative Packaging for Asian Beauty Products presented by Arpapat Boonrod PhD of Insight Asia; Developing Natural & Organic Cosmetics—Challenges and Opportunities with Dr. Barbara Oilioso from Organatural; Food Ingredients in Cosmetics by Judi Beerling from Organic Monitor; and How to Promote Your Cosmetic Brand Using Social Media with Rachit Dayal from Happy Marketer.

The Innovation Zone

The Innovation Zone is an area dedicated to cutting edge supplier offerings launched either at the show or up to eight months prior. Arch Personal Care Products, Ashland, Bioland, Dow Chemical, Mibelle and Seiwa Kasei will showcase their ingredients and technologies. A number of exhibitors will demonstrate their products in a series of 30-minute sessions, providing a unique learning opportunity for visitors to understand how they could be used in their formulations.

An interactive display entitled Beauty and the Elements, by Mintel Beauty Innovation, will offer visitors the opportunity to touch, feel and try the latest beauty products incorporating oxygen, carbon, water and other earthly elements as ingredients. Daily demonstrations will take place between 11:00–11:30 and 15:00–15:30.

Ingredients that combines innovative science and product features, judged by a panel of industry experts, will be recognized in the Marketing Trends Theatre.

The Innovation Seminars

Designed to provide first-hand knowledge of the latest ingredients and technologies to be launched, the Innovation Seminars feature more than 30 topics, including Solaveil SpeXtra - An Award Winning Solution for Complete UV Protection presented by Rachel Baines of Croda Europe and a debate title "5 years Younger in 4 weeks—is that Possible?” led by Barbara Obermayer of RAHN AG.

Additional information on events is available at

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