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In-cosmetics Asia 2011 Announces Event Program

Posted: October 4, 2011

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Other sessions include Innovative Packaging for Asian Beauty Products presented by Arpapat Boonrod PhD of Insight Asia; Developing Natural & Organic Cosmetics—Challenges and Opportunities with Dr. Barbara Oilioso from Organatural; Food Ingredients in Cosmetics by Judi Beerling from Organic Monitor; and How to Promote Your Cosmetic Brand Using Social Media with Rachit Dayal from Happy Marketer.

The Innovation Zone

The Innovation Zone is an area dedicated to cutting edge supplier offerings launched either at the show or up to eight months prior. Arch Personal Care Products, Ashland, Bioland, Dow Chemical, Mibelle and Seiwa Kasei will showcase their ingredients and technologies. A number of exhibitors will demonstrate their products in a series of 30-minute sessions, providing a unique learning opportunity for visitors to understand how they could be used in their formulations.

An interactive display entitled Beauty and the Elements, by Mintel Beauty Innovation, will offer visitors the opportunity to touch, feel and try the latest beauty products incorporating oxygen, carbon, water and other earthly elements as ingredients. Daily demonstrations will take place between 11:00–11:30 and 15:00–15:30.

Ingredients that combines innovative science and product features, judged by a panel of industry experts, will be recognized in the Marketing Trends Theatre.

The Innovation Seminars

Designed to provide first-hand knowledge of the latest ingredients and technologies to be launched, the Innovation Seminars feature more than 30 topics, including Solaveil SpeXtra - An Award Winning Solution for Complete UV Protection presented by Rachel Baines of Croda Europe and a debate title "5 years Younger in 4 weeks—is that Possible?” led by Barbara Obermayer of RAHN AG.