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CEW Puts Spotlight on Clinique
By: Nancy Jeffries
Posted: November 8, 2011
CEW’s Women in Beauty Series hosted “Spotlight on Clinique,” welcoming Janet Pardo, senior vice president of product development worldwide, Clinique; Lynne Greene, global brand president of Clinique, Origins and Ojon; and Agnes Landau, senior vice president of global marketing, Clinique.
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Alluding to a famous quote by Napoleon, Greene said, “The people who have said 'yes' to me have served me the least,” and hers is a team that constantly communicates with each other. Pardo added, “ Because we all communicate so well, the boundaries melt away.”
Fine asked how the team communicates the brand vision down and was met with a response by Greene dispelling the notion. “We don’t cascade down. The learning takes place with healthy discussion and everyone understands what the brand is,” she said.
“The learning happens among everyone,” said Landau. “When you’re cascading you’re just telling someone something. We discuss things with everyone.”
In response to a passage cited in the Harvard Business Review alluding to mutual accountability as a key to success in business, Greene agreed, with Landau taking up the thread. “We celebrate the small wins and the big ones,” she added.
While Greene acknowledged that sometimes brand heritage and brand equity become a bit muddled, there are several key elements that continue to distinguish the brand, including the fact that the brand has dermatological roots and it is allergy tested.