Event Coverage Sponsored by
Marc Rosen with Sheherazade Chamlou, vice president of sales and marketing, perfumery division, SGD North America; and Peter Acerra, president and CEO, SGD, North America, Inc.; at the November 2011 launch of Rosen's "Glamour Icons—Perfume Bottle Design" book.
Marc Rosen—designer, seven-time FiFi award winner, president of Marc Rosen Associates and GCI magazine advisor—welcomed colleagues, industry executives and press to a celebratory launch of his book "Glamour Icons—Perfume Bottle Design" at New York’s Doubles Club in the Sherry-Netherland Hotel, November 2, 2011. Rosen, who also teaches a course on fragrance packaging in Pratt Institute’s graduate program in communications design, lends an insider’s perspective to the world of fragrance and iconic design. In addition to being a celebration, the event—hosted by The Fragrance Foundation, Givaudan, SGD and Eastman—was a meeting of the minds (and hearts) of the beauty industry.
The book recognizes and celebrates perfume bottle design as an art form, and traces the resonant history of fragrance and its myriad and diverse packaging through the stories of glamourous individuals, personalities and fashions of the times, antiques and luxury to create a sensory journey. Rosen, who refers to perfume bottles as “small pieces of glass architecture,” strove to capture the gestalt of perfume bottle design in a beautifully produced homage.
Rosen pointed out the need for true collaboration in the creation of a fragrance, and ultimately the design of the bottle and packaging that captures its essence. “There’s a chapter in the book on the process of design, in which I talk about the glass companies and suppliers, including Brosse, SGD and Pochet. I give the suppliers credit for taking on the challenge of creating the products, and what they do to make my designs a reality,” said Rosen. “Part of being a designer is being able to inspire the suppliers to go the extra mile, and to make it a friendship.”
For more than 30 years, Rosen has been passionate about this industry. His early career at Revlon, his work with Elizabeth Arden, and his insight into the collaborative process based on his personal experience, make the publication unique. While the book is a chronicle of art and design vis-à-vis fragrance in a historical context, it is also a reflection of the author’s intention, clearly influenced by Rosen’s pedagogical bent, to bring inspiration to a new generation of creative individuals who will carry the torch. “This book helps to remind us of how essential the glamour quotient is. People who remember it, and like it, like myself, know its importance. Hopefully, those who don’t remember that glamour will find a new way of re-inventing it.”
Rosen acknowledged his colleagues around the room and thanked his wife, Arlene Dahl, for her inspiration and Kevin Marshall for his assistance with the publication. “I am passionate about this industry, and I wanted to remind myself and everyone else how glamour has been such an important part of the fragrance heritage. I’m hoping that young people will be able to be inspired to excite the consumer, and I don’t think the fifth flanker is going to do it. Here’s to bringing glamour back to the industry.”