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Marc Rosen Launches Book in New York City
By: Nancy Jeffries
Posted: November 9, 2011
Marc Rosen with Sheherazade Chamlou, vice president of sales and marketing, perfumery division, SGD North America; and Peter Acerra, president and CEO, SGD, North America, Inc.; at the November 2011 launch of Rosen's "Glamour Icons—Perfume Bottle Design" book.
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“Both the book and the fragrance business are about design," said Kate Greene, vice president of marketing, fine fragrance, Givaudan. "They’re both about craft. The synergies between them are what create a successful product. There is a relationship between the perfumer and the designer. The perfumer always wants knowledge of the design. The power of the vessel that holds the precious liquid is key. We spend a lot of time with our clients, and as soon as they know what the bottle design is, that helps impact the creation of the fragrance; and when the bottle designer and the perfumer share ideas it all comes together.”
Marc’s book supports the relationship between the perfumer and the designer—whether it is a design emblematic of his collaboration with the fashion houses of Chloé, Perry Ellis, Karl Lagerfeld or Fendi;his experiences working with Princess Grace of Monaco; or his relationships with such celebrities as Christina Aguilera and Celine Dion—the context of each period is revealed in both the design of the fragrance and the bottle’s design. The collection of Marc Rosen’s bottles, the selection of historic bottles he has showcased, his description of the design process and unique collaborations offer a gateway to a highly specialized world where life and art intersect.
"The bottle is the first thing the consumer sees, and we recognize that," said Greene. "The bottles are the invitation to experience what is contained within.”