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CEW Presents Formula For Success
By: Nancy Jeffries
Posted: June 29, 2012
Left to right, Olivier Gillotin, Vice President Perfumer, Givaudan; Kathy Widmer, Executive Vice President and CMO, Elizabeth Arden; Carlotta Jacobson, President, Cosmetic Executive Women; and Ron Rolleston, Executive Vice President, Creative & New Business Development, Elizabeth Arden, at CEW’s Formula for Success panel presentation.
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Rolleston highlighted the packaging part of the fragrance equation, saying, “Taylor’s got a six foot birdcage in the living room, and she likes to work with colors that are unexpected. SGD [which was a finalist for a 2012 FiFi Packaging Technology & Delivery Systems award] did a great job with coming up with a magical bottle, and girls love all these little things, like the radiant stars, the dove, and the little charms on the bottle... all making it part of a wonderful story, and letting her fans see the inside of her world through her fragrance.”
Sponsors of the event included Givaudan, Mark, 24 Seven Inc., Haute Look, SGD Group North America, Beauty Inc., WWD, Kaplow Communications, Indelible and Shape.
Both the Bieber and Taylor Swift fragrances are highlighted in Kevin Marshall's Speaking the Language of Beauty feature.