A comprehensive schedule of marketing trends presentations at the 2012 in-cosmetics Asia (held November 6–8 in Bangkok) will address trends dominating the industry while offering companies practical advice on how best to use them to their advantage.
“This year’s marketing trends program is the largest and most exciting in the show’s history, and will cover areas of immediate interest to the show’s visitors from an Asian but also a global perspective," said Ivan Rahal, marketing manager, in-cosmetics Asia.
Asia is set to be the dominant marketplace by 2015, with beauty companies both investing in developing Asian nations as well as finding culture and inspiration to bring back to the West. In addition to this, Asian companies are set to take further control of their own markets while starting to exert influence over Western markets and brands too, according to Vivienne Rudd, Mintel’s head of Beauty & Personal Care Insights division. Her presentation, Anti-Ageing, Whitening, BB Creams: Beauty Trends & Innovation Move Across the World, will review the hottest consumer trends, product innovations and market developments to travel the world.
The constantly evolving and diversifying personal care ingredients market demands that industry players stay in tune with market developments. Nikola Matic from Kline will provide an overview in his Global Personal Care Ingredient Trends presentation, addressing market drivers, along with the future outlook, and regulatory issues set to affect the market—highlighting areas where the most promising opportunities are.
In addition to global ingredient and product themes, time will also be spent analyzing trends within specific countries. Daniel Bone from Datamonitor will host The USA Cosmetics & Toiletries Market, during which he will explore how attitudes to beauty guide U.S. consumer preferences and innovation activity, in what remains one of the most influential global beauty markets. Krithika Tyagarajan of Frost and Sullivan will discuss the key drivers in the personal care ingredients market during her presentation The Asia Pacific Personal Care Ingredients Market—covering market size and growth, as well as key drivers and restraints. The French market will also be addressed in a presentation from Juliette Mélédié of FEBEA, in Focus on the French Cosmetic Market.
A dynamic panel discussion will also form one segment of the marketing trends presentations, with Emma Reinhold of SPC Magazine and representatives from Future Touch, Oriflame and Mintel Beauty & Personal Care addressing the future of cosmetics.
Mobile, Social and Communicative
Developments over recent years have seen people become more and more reliant on mobile devices. It’s predicted that by 2015 they will be relied upon in almost every aspect of our lives. Mintel’s Rudd, will look at the implications this will have on the beauty industry and how both manufacturers and retailers can capitalize on this trend in her presentation Access Anything, Anywhere – Mobile Technology in the Beauty Industry.
On the topic of communication, social media has become phenomenally important in marketing activity. In Promoting Your Brand Via Social Media, Sathapon Patanakuha of Nobel Consulting will discuss this mass medium and provide insights on social media marketing fundamentals.
Other presentations will focus on the retail landscape, branding in Asia, packaging developments, marketing to shoppers, Thai cosmetic trends, salon and spa skincare trends from China to South Korea, translating future trends into innovation, sustainability, beauty advertising as well as skin-whitening and anti-aging marketing strategies.