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For its eighth Beauty Biz Roundtable (BBR) event in August 2012, Mazur Group welcomed SkinMedica CEO Mary Fisher to the podium for the keynote address. With more than 25 years of experience in the pharmaceutical and biotechnology industries, Fisher surprised BBR attendees with her non-traditional start in the beauty industry. “I didn’t become a scientist or a business person first. I went to art school … and then I starved,” joked Fisher. “I was always a curious child. I am a complete geek—I love science. I’m constantly asking questions and seeking collaborations. Once I started working at Boehringer Ingelheim, one of the world’s leading private pharmaceuticals, I was hooked. Scientific innovation is what makes brands like SkinMedica a trusted brand for both physicians and consumers.”
Fisher’s fresh perspective and biotech background provided key takeaways for brands developing products for today’s beauty market, notably with the growth of doctor brands, medi spas and the exclusive brands they carry. “It’s all about trust—trust between an advanced skin care brand and physicians, and trust between physicians and consumers,” Fisher emphasized in her “Biotech to Beauty” speech.
The Santa Monica, California, event began with a cocktail hour for open networking followed by the keynote, and then guests were able to interact directly with thought leaders and other attendees in three rounds of roundtable discussions.
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