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Live From New York: Dellas Awarded Honor

By: Nancy Jeffries
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.

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Pangea Nurtures Nature

On April 2, 2008, at New York City’s Loft Eleven, Pangea Organics and Lexus Hybrid Living presented an evening of social and environmental awareness, noting their perspectives on the ways in which sustainable initiatives are transforming the world. Pangea Organics, makers of Ecocentric Bodycare products and Lexus Hybrid Living, proponents of Ecodesign and Lifestyle, presented a collaborative view of some of the authentic and beneficial ways in which business and social initiatives can unite for the greater good.

Founder and president of Pangea Organics, Joshua Onysko, of Boulder, Colorado, said his original business plan was created out of a consciousness based on truth. “Before you can have compassion for the world, you have to have it for yourself,” said Onysko, who decided to “make soap and sell soap,” in an organic and sustainable manner. Onysko added: “After seven years, Pangea is the fastest growing organic skin care line, run on wind power and sustained by employees earning a fair wage and who cultivate their own 3,000-sq-ft organic garden.”

In addition to facials and hand massages with Pangea products, organic hors d’oeuvres, and an organic atmosphere provided by DJ Ivy, author Chris Laszlo, partner, Sustainable Value Partners, presented an overview of the nature of collaborative business platforms around the world and the growth of the global activist community, citing the existence of more than 100,000 NGOs (nongovernmental organizations), encouraging social and business objectives based on a sustainable premise. “Today, it’s about win-win strategies for companies and society,” said Laszlo. His book, Sustainable Value, How the World’s Leading Companies are Doing Well by Doing Good, offered a look at the new paradigm for reinventing the role of business in society with sustainable value, including examples from some of the largest corporations in the world.

Onysko concluded, “In today’s competitive context, with activist and government regulators in abundance, there are more opportunities to be green and encourage sustainability. Cosmetic companies formerly using phthalates and parabens are finding alternatives, and consumers are responding to more positive sustainable business practices. Collectively, in today’s world, we have the ability to make a big difference.”