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Live From New York: Dellas Awarded Honor
By: Nancy Jeffries
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.
page 3 of 8
The event, in addition to Pangea and Lexus, was sponsored by Natural Solutions, Afterglow Mineral Cosmetics, Dagoba Organic Chocolate, Nandina Future Fibers, Ideal Bite, Plenty and Good, Sambazon, Numi, Bag the Habit, Lumia Organic, Frey Vineyards, Rain Vodka, and VeeV Acai Spirit.
Thia Breen in Beauty Series
Cosmetic Executive Women welcomed Thia Breen, president, Estée Lauder Worldwide, as a featured speaker for the Women in Beauty Series, held at New York’s Harmonie Club on March 26, 2008. The event, sponsored by WWD Beauty Biz, Givaudan, 24/7 and Shape magazine, featured leading women in the cosmetic industry who have had a significant impact on beauty. Jill Scalamandre introduced Breen as “a star with a multidimensional perspective.”
Having gone from stocking penny candies to becoming the Bonne Bell buyer in her father’s drugstore in Minnesota, Breen learned the retail business, as well as the importance of managing her career, along the way. After earning a degree in marketing and journalism, she landed a job at Clinique, citing Jack Wiswall as her mentor, and became Lauder’s first female national sales manager.
In addition to the importance of managing your career, Breen noted the value of having a “good head on your shoulders, creating balance and doing your job.” Following a retail period at Macy’s, during which she was exposed to the breadth of products in the cosmetics industry, Breen returned to Lauder after receiving, “a compelling offer from John Demsey.” She continued to note the importance of service within the Lauder corporation, and the evolving nature of the Lauder brand. “Our home is steeped in the U.S. market, and we now see a major move from domestic into a much more global brand. We are doing what we need to do to be much more regionally relevant around the world.” She cited both China and Russia, where Lauder is making inroads, noting that there are 11 time zones in Russia, “and we are in only two, so there is more for us to do.”