Event Coverage Sponsored by
Located in New York City’s Flatiron District, the new New York MAC Pro store features a revamped design of the MAC Pro concept. This makeup haven was created by James Gager, senior vice president/creative director, Tim Tareco, vice president of visual merchandising and Sheila Choi, vice president of store design, all of whom work for MAC Worldwide.
Created with the professional makeup artist in mind, the 6,000-square foot space features a juxtaposition of styles and textures, combining unfinished wood, glass, steel and stone slabs with signature MAC acrylic to convey the brand’s unique look and feel. Gager, Tareco and Choi collaborated on all aspects of the store—its overall neutral palette to its colorful wall of glass jars filled with vivid paints and pigments that communicate the M.A.C.’s passion for color cosmetics. Tareco said, “From a design standpoint, this space is about creating a laboratory to test products and the MAC emphasis on education is inherent.”
In addition to a photo studio, a research library and mixing stations, the store will be a hub to support and engage professional makeup artists and their endeavors. Top tier makeup artists will conduct master classes on body painting and special effects. Pro product labs, workshops, portfolio review opportunities and networking activities will also be offered. According to Gager, Tareco and Choi, the new Pro store will foster a sense of community among MAC Pro members and potential members, as well as invite professionals and consumers to shop, learn and utilize the environment as an educational resource.
The Pratt Institute—Luxe Pack “The Art of Packaging Award” Gala honored Dior Beauty and was hosted by Lee Goldberg of WABC-TV News. Held at New York’s University Club, the function garnered $250,000 for the “Marc Rosen Scholarship for Graduate Package Design” and attracted over 250 of the beauty industry’s top professionals. This scholarship fund has generated a total of $1,500,000.