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Live From New York

By: Nancy Jeffries
Posted: June 17, 2008

page 6 of 9

Additional information about the tour schedule and skin cancer prevention is available at: www.skincancer.org or www.aveeno.com.

Patyka Launch in Soho

On May 7, 2008, Patyka, a French brand that produces organic cosmetics and perfumes for the luxury market, opened its Soho showroom at The Ochre Store in New York City. The company presented its newest entry in a line of botanical products, Biokaliftin, which is certified organic by Ecocert, an independent board accredited by the European Union and the U.S. Ministry of Agriculture.

Among the latest in the collection is Crème Visage Reparatrice, formulated with 77% certified organic plant extracts, Acetyl Hexapeptide-8, Hyaluronic Acid, lemon balm, floral water and rose essential oil. The product is designed to improve overall hydration, firmness and resilience of the skin.

Patyka, who plans to open its own location in Soho, showcased the complete Biokaliftin line, which includes Masque Gommant Lumiere, Demaquillant Intense, for makeup removal, Contour Des Yeux, formulated with 90% certified organic plant extracts and Elixir Nuit Reparateur, with 99.5% certified organic plant extracts, including rosehip seed oil and jatamansi extract.

Patyka offers a complete collection for the face, including organic serums and reparative creams. They have a body care line that includes a geranium and jojoba organic body cream and a rosewood and ylang ylang body oil. The brand offers a line of children’s and men’s lines, both of which contain no silicones, petroleum, sulfates or parabens. Perfumes formulated with essential oils and plant absolutes are also available. CEW Welcomes Carol Hamilton