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Visions, Debuts and Trends
By: Nancy Jeffries
Posted: January 10, 2006
page 2 of 3Nouba Professional Makeup made its U.S. debut during a November launch at Frederick’s Lounge in New York City. Nouba, the brainchild of Rosy Armanini—an iconic Italian makeup artist famous for her striking ad campaigns and runway looks—offers clean, minimalist packaging and brilliant color. It has been a strong European brand for nearly three decades. The celebration featured makeup artists tending to enthusiastic patrons, who lined up for looks that demonstrated the Nouba brand philosophy—namely that bright pigments could be sophisticated, neutrals could be intriguing and the color spectrum is infinite.
The party continued with a personal appearance by Lisa Gastineau, co-host of the event, whose television series, The Gastineau Girls, featured the event. Nouba products will be available in the United States in February 2006.
Tom Ford Launches New Line at Saks Fifth Avenue
Throngs lined up to meet Tom Ford at New York’s Saks Fifth Avenue in November, and the designer and newly aligned Lauder collaborator signed boxes of his Youth Dew Amber Nude fragrance collection. John Demsey, Aerin Lauder, Leonard Lauder, Evelyn Lauder and model Carolyn Murphy, the face of Youth Dew Amber Nude, feted the designer and new products at a VIP party held on the main floor of Saks. The collaboration began with the modern re-interpretation of the classic Youth Dew fragrance and the original gold-fluted makeup packaging. The Youth Dew Amber Nude Fragrance Collection and the Amber Nude Limited Edition Makeup Collection reflect the sophistication and modernity of Tom Ford’s philosophy of beauty, “sensuous and stunning.” The advertising image, conceived and directed by Ford, pays homage to the original nude image created by Estée Lauder herself in 1953 for Youth Dew Bath Oil.
Fashion Group International Previews Trends
Margaret Hayes, president, The Fashion Group International, introduced creative director Marylou Luther in November at the Fashion Institute of Technology for an overview of the Ready To Wear spring 2006 trends. The program was moderated by designer Bryan Bradley, of Tuleh, who welcomed panelists Sally Singer, fashion news features director, Vogue; Beth Buccini, co-owner, Kirna Zabete; Joan Kaner, senior VP, fashion director, Neiman Marcus; Alice Kim, accessories director, InStyle; and Michael Fink, Saks Fifth Avenue.
Luther emphasized the multidirectional season ahead, noting hands-on artistry, wrap dressing, painterly prints, and the return of the shirt, whether embroidered, pleated or self-belted. There also will be a preponderance of white, as a centerpiece to fashion’s “clean-up mode.” Makeup artist Pat McGrath exaggerated the lip line and thickened the brows at Prada; while Gordon Espinet of M-A-C said, “The skin is the thing, with faces with a fresh and rich hydrated glow and a hint of intelligent bronzing.”
CEW Beauty Series Highlights Multicultural Marketing