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Live from New York: CEW Hosts Newsmaker Forum
By: Nancy Jeffries
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.
From left, Christophe Maubert, Robertet Fragrances; Carlotta Jacobson, CEW; Susan Arnold, P&G; Jill Scalamandre, Chrysallis and CEW chair; Mary Murcko, Women’s Health.
page 2 of 6“At P&G,” said Arnold, “we have committed to safe drinking water around the world, Pantene’s Beautiful Lengths Campaign, cancer screening and environmental sustainability. Ninety-six percent of raw materials that come into P&G go out as finished products. The rest is recycled.” Arnold concluded, citing the three pillars encompassed by P&G—safety, sustainability and humanitarian efforts.
The event was sponsored by Women’s Health, Arcade Marketing, Wachovia, Chrysalis, Marina Maher Communications, WWD/BeautyBiz, WSL Strategic Retail, 24 Seven, Grey Group and Convergence Marketing, for their support.
Givaudan Creates a More Sustainable Future
Givaudan announced a partnership program that fosters economic stability and social development, while enabling the ethical and sustainable harvesting of natural raw materials from the Amazon, Australia and Laos. The event was held at The Rubin Museum of Art in New York City, and Robert F. Kennedy Jr. was the featured speaker.
Givaudan’s executive vice president of fine fragrances, Cosimo Policastro, welcomed key clients to celebrate the ongoing partnerships and provided an overview of the fundamental benefits of environmentally friendly programs. “Our clients already realize that the movement toward a natural and more sustainable lifestyle is much more than a trend, it’s the way of the future,” he said.
Felix Mayr-Harting noted the four pillars of Givaudan’s natural sourcing including organic ingredients OrPur, Origin Pure, which was created by Givaudan 10 years ago; Biotechnology and Naturals Transfer through green chemistry and ethical sourcing. “The fourth pillar has both environmental and social aspects. It is also about fair trade, assuring that local populations are protected,” he said.