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Fragrance Awards, Beauty Trends and the Scent of Peace

By: Jeff Falk
Posted: June 6, 2006

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Finally, Goldwell introduced the new Goldwell Care Collection, a customized assortment of hair care products formulated for specific hair structures. The products also address color, curl and moisture levels, allowing for personalized hair care selection.

John Demsey at CEW

Cosmetic Executive Women welcomed John Demsey to its sold-out Newsmaker Forum on March 21 at New York’s Harmonie Club. Demsey, global brand president, Estée Lauder, described a journey that took him from the retail worlds of Bloomingdale’s, Macy’s and Saks Fifth Avenue to Benetton and M-A-C. He ran the M-A-C division for seven years before taking on his current role, and worked with M-A-C as it raised $40 million for the M-A-C AIDS Foundation. He described himself as “the elder statesman of the cosmetic industry,” noting that he has been with Lauder for 15 years out of his 22-year career. He credited M-A-C with helping him learn about unconventional thinking, which affected his professional perspective, and noted that March marked the 60th anniversary of The Estée Lauder Company. He paid tribute to the woman who started the Lauder Companies, saying, “What began as one woman’s vision became one of the world’s leading businesses.” He further noted, that while the brand was built store by store by Estée Lauder, service continues to be the most important factor for the third generation of Lauders.

As a company with more than $6 billion in retail around the world—including skin care, makeup and fragrance—he credited its founder with a philosophy that empowered women. “All women can be beautiful. There’s no such thing as a homely woman, only a lazy one,” said Estée in her biography, and that sentiment remains as a guiding principle of the company today. Demsey noted, “There’s an inherent classicism and history of self-empowerment in the brand. In order for a brand to be successful, you need to be able to translate it into modern times.”

To punctuate his comment, White Linen is being launched in spring in a new translation called Pure White Linen. Azurée, which Tom Ford has reconceptualized, also will launch in spring. Lastly, Demsey said that in rediscovering a brand, beauty, aspiration and quality are the driving forces, leaving the audience with the understanding that the heritage and modernity of the Lauder brand have come full circle.

FiFi Awards in NYC

The 34th Annual FiFi Awards, hosted by The Fragrance Foundation, took place in New York City’s Hammerstein Ballroom on April 3. The event united the worlds of fragrance and celebrity, with Geena Davis taking center stage to welcome attendees. An array of glamorous presenters added excitement to the evening. Don Loftus, president and CEO, P&G Prestige Products, Inc., and chairman of the Fragrance Foundation’s board of directors, offered opening remarks on the state of the industry. He noted that the 2005 saw the launch of 137 new women’s fragrances and 58 new men’s fragrances—adding that 114 are slated for launch in 2006. The key word in the industry, according to Loftus, is now coopitition, referring to the newest form of collaboration and competition in the industry. Fragrance Foundation President, Rochelle Bloom greeted guests, noting that, after 32 years, designers now are being invited to submit entries to create a newly designed FiFi award.