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Live From New York: Shopping for Necessity, Not Luxury

By: Nancy Jeffries
Posted: February 4, 2009, from the February 2009 issue of GCI Magazine.

Celebrating the launch of Coty's latest Nautica fragrance, Ocean. From left, Bernd Beetz, CEO, Coty; Karen Murray, president, Nautica; Andy Sharpless, CEO, Oceana; and Steve Mormoris, senior vice president, global marketing, Coty.

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Devitt, whose extensive product development experience spans the U.S., Australia and the Far East, utilizes high performance formulations that include minerals, vitamins, pro-vitamins and nutrients within her color cosmetics, most notably in her foundations, which feature seaweed complex. SpaComplexion features her signature microquatic complex of hydrating ingredients, and her new hydrating marine minerals contain a time-released delivery system that increases skin moisture and vitality with sea butter, sea fennel extract, chamomile, sea salt extract and water lily extract.

Available in three formulas, including SpaComplexion Hydrating Marine Minerals Tinted Moisturizer SPF 15, SpaComplexion Hydrating Marine Minerals Pressed Powder Face Palette and Spa Complexion Hydrating Marine Minerals Loose Powder SPF 30 Compact, the products are oil-, talc- and paraben-free. The Tinted Moisturizer includes potassium, magnesium, silica, zinc, vitamins A, C, E and B5, orchid extract, sea fennel, titanium dioxide and zinc oxide, for broad-spectrum protection against UVA and UVB rays.

In addition, Devitt presented her Microquatic Lactic Renewal Facial Peel, an advanced antiaging serum with lactic acid to improve skin tone, as well as Microquatic Oxygen Infusion Masque, a purifying facial mask with a dual result, which Devitt demonstrated. Through self-foaming activation, oxygen molecules are released into pores to remove environmental impurities from the skin. The action infuses the skin with hydrolyzed soy protein, blue algae and chamomile extract to restore the skin’s natural oxygen level. The product is recommended for use in conjunction with Microquatic Lactic Renewal Facial Peel for optimal results.

Global influences and formulary acumen highlight the products in the line, and such Pressed Powder Palette shade families as Mozambique (fair), Mauritius (light), Zanzibar (medium) and Seychelles (dark), in addition to the Loose Powder Compact’s shades, which include Tuvalu (light), Moorea (medium) and Manihiti (dark), convey that diversity and global nature of the brand All the products, ranging in price from $32 to $62, are available online and at Barney’s New York, Harvey Nichols, Ulta and Facelogic Spas.

Coty Launches ‘Oceans’

Bernd Beetz, CEO of Coty, and Karen Murray, president of Nautica, invited press to discover a new innovation in fragrance technology at the launch of Oceans. The presentation, held at New York’s Xchange, was all about the water, which forms the heart of the newly-developed, water-based formulation and headspace technology that extracts the essence of sailcloth from a sailing yacht, brisk ocean air, sea salt rose and lavender reef to deliver its scent, as well as its environmental message.