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ICMAD Announces Sixth Annual CITY Awards

Posted: February 10, 2009

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Judges for the CITY Awards will be respected advertising, marketing and sales executives with experience but without current affiliation in the cosmetic industry. Judging criteria for Product & Package Innovations include: product creativity and originality; ability to influence or advance the category; ability to fulfill an unmet consumer or retailer need and provide sales opportunities. Judging criteria for Marketing & Sales Innovations include: originality, strategic implementation for target audience and demonstration of ability to generate positive marketplace “buzz.”