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Live from New York: Active Naturals Introduced to NY Press
By: Nancy Jeffries
Posted: February 27, 2009, from the March 2009 issue of GCI Magazine.
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One New York neighborhood to re-invent itself in recent years is Brooklyn. And the legendary New York borough is the latest inspiration for the new Bond No. 9 fragrance, Brooklyn. With its share of artists, graffiti aficionados and writers, the borough resonates with community and complexity that has been translated into a unisex fragrance. The scent is a woody, spicy, Oriental that blends top notes of grapefruit and cardamom with a heart of Cypress wood, geranium leaves and juniper berries, all built on a base of cedar wood, leather, and guaiac wood. Created by IFF perfumer Laurent LeGuernec, the scent is meant to be romantic and edgy, with a long-lasting fragrance trail.
The bottle design, in the classic shape of the Bond No. 9 superstar flacon, was created by Bond No. 9 in-house creative guru Shawn Lovejoy, and features a completely transparent glass bottle decorated with the words Brooklyn and Bond No. 9, handwritten in street art style.
Its March 2009 launch coincides with Saks Fifth Avenue’s “Want It” campaign—an event in which merchant and fashion teams identify the season’s most notable trends and work to feature those trends in store. Also new from Bond, Astor Place is named for a landmark area in lower Manhattan between Broadway and Third Avenue. The area is a juxtaposition of the scholarly, artistic and architectural—inspiring the spring fresh floral scent.
Also created by IFF’s LeGuernec, the scent has top notes of violet leaf and mandarin zest; heart notes of freesia, red poppy buds and orris root; and base notes of teakwood, musk and amber. The surface design of the flacon echoes the angles of the neighborhood’s multi-ton gravity-defying black metal cube sculpture, created by artist Tony Rosenthal.