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Cosmoprof North America, July 19–21, 2009, announced that the number of hand-selected brands chosen to be part of the 2009 Discover Beauty Program, now in its third year, continues to grow. The program matches beauty brands with national and international retailers while introducing new products to the current marketplace.
"The caliber of innovation and quality in the Discover Beauty area has increased with each passing year," said Daniela Ciocan, director of marketing for the show. "We continually find or get approached by highly unique and compelling brands that will stand out in any prestige retail or spa environment. This year, we have many innovative brands that will likely have an impact in the near future, and some may even go on to create new beauty categories in stores worldwide. In addition, the response and support we continue to receive from retailers and spa decision makers demonstrates that Cosmoprof North America (CPNA) has found a winning formula with Discover Beauty."
Among the presentations at CPNA, a panel will explore the current reality in retail, and how new beauty brands get their products on the market—moderated by Andrea Nagel, mass beauty editor, WWD. The question of whether “green” packaging is an unattainable goal will be discussed in “Evaluating Green Packaging Materials,” which includes insight from HCT Packaging, Urban Decay and Sephora. “New Media: Greater Sales for Beauty Stores” will cover proactive changes that retail can implement during an economic downturn—including utilizing the Internet to generate greater brand awareness and sales. Kevin Kells, national director of the consumer packaged goods industry team of Google, and Laura Kenney, beauty editor of AOL’s fashion and beauty channel, are among the panelists.
"Education has always been and continues to be a big part of CPNA," said Ciocan. "Since the show is a B2B event, it is important that our visitors have the opportunity to spend as much time as possible on the show floor meeting with the exhibiting companies. Due to CPNA’s exclusive focus on the beauty industry, we have access to otherwise unavailable information, resulting in exciting topics and top-notch speakers at this year’s event."