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Beauty and Glam
By: Jane Evison
Posted: November 8, 2006, from the November 2006 issue of GCI Magazine.
page 4 of 4
Marcos Angelini, Unilever, described the success of the Dove brand, its growth and its Campaign for Real Beauty. Unilever’s newest development is its Dove Spa opening in the U.K. with a range of Dove spa products.
Nica Lewis and Marie Caudwell, Guinot, discussed the professional beauty market, where the industry relies on the beauty therapist first and then the product. Training and education for these therapists is important to create trust and loyalty. Trends for the future of this segment include antiaging body care, men, eco awareness and spa experiences as gifts.
The conference was wrapped up by Kate Ancketill, GDR Creative Intelligence, discussing global trends and strategies and the latest distribution avenues and marketing techniques—online and in-store.