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Four spring fragrances were launched on December 5 at Ian Schrager’s newly redesigned Gramercy Park Hotel in New York City. In keeping with the unique décor of the hotel, each new fragrance represented a different aesthetic. Alison Farn, president of Gary Farn Ltd., welcomed editors to the spring fragrance launch.
Annick Goutal’s Neroli, a full-bodied floral perfume with notes of orange blossom and orange tree seed, designed by Camille Goutal, the daughter of Annick Goutal, and Isabelle Doyen, was the first fragrance introduced. It will be available in March 2007 at Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Henri Bendel and select Barneys New York stores.
Etro’s Dianthus contains notes of carnation. Top notes include Florida orange, geranium and rose; middle notes include pink pepper; and base notes are citrus wood, vanilla and musk. Dianthus will be available at Bergdorf Goodman and Aedes de Venustas in March 2007.
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Asprey of London’s Purple Water Eau de Cologne for men and women came next, making its entry as the first fragrance from Asprey. With a British refinement and a modern spirit, the fragrance uses fine essential oils—including a blend of lemon, mandarin, jacaranda and spicy undertones. Middle notes are orange flower, basil and ginger—followed by base notes of pepper and musk. It will be on counter at Bergdorf Goodman and other specialty department stores in March 2007.
Salvatore Ferragamo’s Incanto Shine, which complements the previously launched Incanto Dreams and Charms, was inspired by the idea of fantasy. It is a fruity floral with top notes of pineapple, passion fruit and bergamot; middle notes of freesia, peony and peach; and base notes of cedarwood, amber and musk. It will be available in March 2007 at Bloomingdale’s, Nordstrom and Sephora.