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Cosmoprof Asia closed its doors on November 13 after hosting 41,000 attendees, marking a 4% increase over 2008. The number of overseas visitors grew 8%, and 1,412 companies exhibited, a growth of 4% over the 2008 show. The 14th edition of the show took up a total exhibition area of 52,000-square meters at the Hong Kong Convention & Exhibition Centre.
Through collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof Asia dedicated special sections on the show floor to 18 national and group pavilions: Australia, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Singapore, South Africa, Spain, Switzerland, Taiwan, Thailand, the U.K. and the U.S. The show also featured the inaugural Polish pavilion.
Taking note of the ever-growing strength of emerging markets, Cosmoprof Asia continued its commitment to the International Buyer Programme, which was launched in 2007. A Cosmoprof exclusive, the International Buyer Programme unites buyers and sellers from around the world with the resources, contacts, and data to create business. For the third year, beauty and cosmetics companies showcasing their products at Cosmoprof Asia were offered the opportunity to meet with a group of selected key buyers from strategic growth markets around the globe. For this edition, the organizers selected India, China and Russia as the main focus. More than 100 pre-arranged business meetings took place between exhibitors and the hosted buyers.
Apart from the exhibition, Cosmoprof Asia offered a full program of networking and education events. High level educational seminars were filled to capacity with 475 attendees, drawn by the topical content specially designed to help professional and companies grow their business. Industry leaders from multiple sectors participated in round-table discussions and panels to share their experience and views.
Highlighted educational seminars included: