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HBA Assumes Rights to Spa & Resort/Medical Aesthetics Conference and Expo
Posted: January 15, 2010
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UBM International Media, which owns and produces the HBA Global Expo & Conference, will assume the entire management of the Spa & Resort shows from Reed Business Expositions. Consequently, the West Coast Spa & Resort edition this February will be postponed and all marketing and promotional efforts will be focused on the Beauty Week series of events scheduled for New York in September.
Nancy Largay, vice president of Reed Business Expositions, notes the synergies between HBA Global and the Spa & Resort are what made this deal "click" as the right move for the beauty community. "Reed Exhibitions is pleased to announce that it will transfer the rights to produce and manage Spa & Resort/Medical Aesthetics Conference and Expo NY to UBM International Media. Spa & Resort is a solid brand, with excellent partners, delivering good value for its customers. UBM will provide excellent strategic focus for the future growth of this business and success with HBA Expo," she noted.