Following the success of the OTC Program in the past three years, Cosmoprof North America announced it will continue this well-received initiative in 2010. As a result of feedback from the beauty community, including Professional Beauty Association (PBA) members and Cosmoprof North America visitors, a special emphasis has been placed once again on OTC professionals and key decision-makers to maintain this supportive program.
Due to major shifts in distribution channels, the OTC market represents growth opportunities for many new companies ready to do business in the U.S. marketplace. However, since many OTCs are relatively small operations with minimal budgets, the OTC Program aims to address the issue of prohibitive costs of show participation. It is a means to help partially offset the travel costs and expand the presence of the OTC demographic at the show.
The OTC owner and/or decision maker may take advantage of a comprehensive CPNA10 package and receive:
- Hotel reimbursement up to $150
- Complimentary three-day show entrance (value $135)
- Complimentary access to high profile seminar on market trends (value $30)
"The OTC Assistance Program at CPNA10 is still relevant considering the current economic climate," said Daniela Ciocan, marketing director, Cosmoprof North America. "By providing travel and entrance assistance along with access to top-quality education, we give OTC retail professionals a great incentive to attend the show."
Interested candidates may enroll through their local manufacturer representative group from one of the following companies: The Kirschner Group, South East Rep Services, Gerry Udell Inc., Greg Dawson & Associates, Ted Fishman & Associates or Van Nest Coleman & Associates. Beginning on March 1st, registration can also be handled directly at www.cosmoprofnorthamerica.com.
To qualify, housing reservations must be made through Cosmoprof North America and a form with proof of visit from three exhibiting companies must be validated at the PBA booth and mailed 45 days after the event.
Cosmoprof North America 2010 will take place July 18–20 at the Mandalay Convention Center in Las Vegas.