Cosmoprof North America, to be held July 18–20, 2010, at the Mandalay Convention Center in Las Vegas, announced details of the “Look Back, Look Ahead, Look Within” conference tract. A panel will look at how consumer perception of exclusivity, luxury and well-being are changing the shape of the beauty industry. Further, the new opportunities that can be found through a focus on lifestyle, functional benefits and value will be explored, with a concentration on how and why brand owners must reconsider marketing strategies and focus on establishing a greater emotional bond through more personalized marketing and brand awareness.
Alisa Marie Beyer is the founder and creative director of The Benchmarking Company, a global beauty consulting firm offering business, strategy, consumer intelligence and branding. Beyer works hard to know what women are doing, thinking, feeling, and buying, and what they want from their beauty brands. By interviewing and meeting with thousands of women annually on behalf of clients such as Glowelle, Estée Lauder, Mary Kay, L’Oréal, L’Occitane, Fresh, Bath & Body Works, Guthy Renker and Victoria Secret’s Beauty, Beyer helps companies understand what it takes to gain customer attention, achieve brand loyalty and build a beauty business that works.
Virginia Lee is a senior research analyst at Euromonitor International, helping Euromonitor’s clients make informed strategic decisions by providing insights into consumer trends, new products and retail channel developments. She is a frequent speaker at industry conferences and client summits—including HBA Global Expo.
Brian Luborsky is chairman/CEO of Premier Salons, and oversees all aspects of the company’s operations. As a result of his background as a chartered accountant, he is primarily involved in the acquisitions and financial matters. The company operates from its head office in Toronto, with a branch office and warehouse in Minneapolis. Luborsky founded Premier Salons in 1984. The company opened its first salon under the trade name Magicuts, and operated 350 Magicuts locations throughout Canada and the U.S. when it was sold to Regis Corporation in 2001. Premier also began operating upscale hair salons and spas located both at traditional mall and street locations, and within department and specialty store retailers such as Holt Renfrew, Saks Fifth Avenue, Macy’s, Sears, Sears Roebuck & Co. and The Hudsons Bay Company.
“Look Back, Look Ahead, Look Within” is scheduled for Monday, July 18, 2010, from 3:30–5 PM. Pavilion B on the Cosmoprof North America show floor. Jeff Falk, senior editor of GCI magazine, will serve as the moderator of this panel.