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Cosmoprof Announces Additions to Discover Beauty Pavilion

Posted: May 10, 2010

Cosmoprof North America (July 18-20 at the Mandalay Convention Center in Las Vegas) added five new brands to its 2010 Discover Beauty program, which assists newly emerging brands in finding the proper market while spotlighting the newest trends for influential retail buyers.

Amazon Beauty/Rahua Hair Care is a transformative hair care collection that combines an exclusive extract—Rahua nut—found in the Amazon with organic and 100% natural ingredients. Rahua is blended into the shampoo, conditioner, finishing treatment, elixir, styling gloss and hairspray, and, according to the company, the nut's restorative oil holds the secret to thick, flowing and lustrous hair.

Barista Bath and Body is a line of organic bath and body products designed to help promote the body’s natural ability to heal and rejuvenate. Barista Bath and Body believes in bringing the delight and bliss of coffee and all of its benefits to the bath.

IT Cosmetics infuses medical grade antiaging technology into high performance color cosmetics. Developed with leading plastic surgeons in Brazil, IT Cosmetics’ 40+ SKUs utilize cutting-edge ingredients, including those inspired by the Amazon rain forest, in its patent-pending formulas. Many products are waterproof and also hypo-allergenic and non-comedogenic.

Lamas Beauty was founded with the overriding mission to deliver high performance, eco-friendly, state-of-the-art beauty products that contain healthy, natural ingredients. The line includes hair care, skin care, body care and antiaging products. Lamas Beauty products are vegan (no animal testing, no animal ingredients), paraben-free, sulphate-free, with the majority incorporating plant-based, organic and certified organic ingredients.