Cosmoprof North America (July 18-20 at the Mandalay Convention Center in Las Vegas) added five new brands to its 2010 Discover Beauty program, which assists newly emerging brands in finding the proper market while spotlighting the newest trends for influential retail buyers.
Amazon Beauty/Rahua Hair Care is a transformative hair care collection that combines an exclusive extract—Rahua nut—found in the Amazon with organic and 100% natural ingredients. Rahua is blended into the shampoo, conditioner, finishing treatment, elixir, styling gloss and hairspray, and, according to the company, the nut's restorative oil holds the secret to thick, flowing and lustrous hair.
Barista Bath and Body is a line of organic bath and body products designed to help promote the body’s natural ability to heal and rejuvenate. Barista Bath and Body believes in bringing the delight and bliss of coffee and all of its benefits to the bath.
IT Cosmetics infuses medical grade antiaging technology into high performance color cosmetics. Developed with leading plastic surgeons in Brazil, IT Cosmetics’ 40+ SKUs utilize cutting-edge ingredients, including those inspired by the Amazon rain forest, in its patent-pending formulas. Many products are waterproof and also hypo-allergenic and non-comedogenic.
Lamas Beauty was founded with the overriding mission to deliver high performance, eco-friendly, state-of-the-art beauty products that contain healthy, natural ingredients. The line includes hair care, skin care, body care and antiaging products. Lamas Beauty products are vegan (no animal testing, no animal ingredients), paraben-free, sulphate-free, with the majority incorporating plant-based, organic and certified organic ingredients.
NuBo Beauty utilizes NuBo Cell Dynamic, a patent-pending complex that activates cells to rejuvenate skin. According to the company, the complex eradicates blocking toxins and radically improves the metabolic cycle to clear a pathway for effective delivery of bio active boosters creating a cycle of a self-maintained rejuvenation.
Brands featured in the pavilion will also vie for the Discover Beauty Award, for which they are judged on packaging, overall brand concept and likelihood to succeed in the beauty marketplace. New beauty brands interested in applying for a spot in Discover Beauty 2010 should contact Daniela Ciocan, director of marketing, via email or at 1-212-229-1950.
GCI magazine will have a presence in the Discover Beauty 2010 pavilion.