GCI Magazine

Event Coverage Sponsored by

Email This Item!
Increase Text Size

Cosmoprof NA 2010 Welcomes 25,000 Attendees

Posted: July 23, 2010

The 2010 edition of Cosmoprof North America, held July 18–20 in Las Vegas, connected more than 700 exhibiting companies and 25,000 attendees that included importers, distributors, brand owners and global beauty leaders. The show is designed to be a platform for both attendees and exhibitors, allowing them to connect, see new products and conduct meaningful business meetings. As a result, productive launches are expected in the months to come, according to show organizers, and provide a much needed boost to the beauty industry.

In line with the event mission to facilitate one-on-one introduction between brand owners and distributors, the debut of the One-2-One Beauty Matchmaking software generated more than 860 appointments with buyers.

Cosmoprof North America also saw that the trend of increased “e-Media,” has not peaked. Last year marked the first year that the show had a dedicated area, Beauty Blogger Central, where online beauty editors were able to convene and affect the beauty landscape. Beauty Blogger Central returned to Discover Beauty 2010, where online editors and beauty bloggers such as AOL Stylelist.com, DailyMakeover.com, TotalBeauty.com and RomyRaves.com reported on new and innovative trends live from the show floor.

Online beauty editors and bloggers were presented daily with submissions from show exhibitors for the CPNA Daily Best in Beauty. At the conclusion of each day, the online beauty editors and bloggers selected their picks for CPNA Daily Best in Beauty and posted their selections on their respective websites and blogs, allowing beauty lovers all over the world the chance to see beauty trends unfolding.

Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof North America dedicated special sections on the show floor to distinct International Country Pavilions. Country Pavilions allow small- and medium-sized companies from select markets to participate in the Cosmoprof North America event with the objective of obtaining direct “face time” with distributors and retailers to secure U.S. distribution. Featured countries at the 2010 show included Argentina, Brazil, Bulgaria, China, Italy, South Korea and Taiwan.