Most Popular in:
CEW Presents Prestige Skin Care’s Top Innovators
By: Nancy Jeffries
Posted: December 4, 2012
(from the left) Tomoko Yamagishi-Dressler, senior vice president, marketing, Shiseido Cosmetics America; Silvia Galfo, senior vice president, marketing, U.S., Lancôme; and Charisse Ford, senior vice president, global marketing, Estée Lauder; talk prestige skin care innovations and consumers at CEW's November 2012 event.
page 2 of 5
Ford addressed questions regarding the eye category, with skin 40% thinner than skin on the rest of the face, it requires special treatment, noting that Lauder has been particularly strong in this area due, in part, to the success of Advanced Night Repair.
Galfo noted the success of Génifique, adding, “The eye is an area of great concern, particularly the bags under the eyes. The Génifique applicator combines a massage action with active ingredients and has a strong result on eye bags.” She noted that the cream targets dark circles, while the serum, targets under eye bags.
Overall, too, technology and subsequent targeted products continue to play an important role in the prestige market, noted Yamagishi-Dressler, saying, “Shiseido started as a Western style pharmacy 120 years ago and the company took a lot of time with research, noting all the skin problems that existed and created targeted solutions.”
Devices and Innovations
Growth of the skin care market has also been enhanced by the introduction of numerous cosmetic devices. Clarisonic’s success, as one example, has impacted business significantly, said Ford.
“Clarisonic is a terrific product. They’ve fused a mundane experience with technology, making it visually exciting. What we’ve learned from this is that skin care can be fun,” she said.