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Going along with the recent announcement of its first-ever TV Shopping Open-See program, Cosmprof North America announced HSN has signed on to be on the panel of judges for the product search.
Erica Evans, vice president of merchandising for beauty at HSN, will join Claudia Lucas, director of merchandising for beauty at QVC, and Wendy Pos-Cerveira, director of health and beauty at Canada’s The Shopping Channel, to host a live open-see to meet with exhibiting companies while looking for the next hot beauty product. The live, three-minute presentations will take place Monday, July 15 from 2 pm to 5 pm in a private meeting room at Mandalay Bay Convention Center with video cameras recording each product presentation. The auditions will only be open to all Cosmoprof North America exhibitors. These shopping network executives will be looking for innovative and authentic product concepts, in addition to the ability to connect with their viewers.
Cosmoprof North America will take place July 14–16, 2013 at the Mandalay Bay Convention Center in Las Vegas.