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Hone Your Marketing Strategies at in-cosmetics 2014
Posted: January 21, 2014
The global personal care industry is thriving, valued at $300 billion and expected to grow 4.5% annually according to Kline & Company. Trends such as green and natural formulation, male grooming, tween cosmetics and advanced anti-aging remain key drivers in the sector with consumers continuing to invest in products that promise to refine, smooth, soothe and improve appearance.
in-cosmetics 2014, the global meeting place for the cosmetic and toiletries ingredient industry, will once again be awash with ideas and inspiration to help brand owners and marketers turn concepts into products consumers will turn to time and time again.
More than 600 exhibitors will be showcasing new product launches and technologies, as well as sharing their latest research, with upwards of 8,000 visitors. Personal care ingredient giants such as BASF, Croda, Lubrizol and Merck return to the show once again, and over 50 first-time exhibitors from countries as diverse as China, Czech Republic, Japan and Norway are already confirmed, offering visitors the opportunity to meet with the widest range of suppliers in the industry, all under one roof.
Brazil—The One to Watch
Celebrating the year of co-operation between Germany and Brazil, in-cosmetics 2014 hosts its first Country Focus to shine a light on Brazil’s flourishing personal care market—the third biggest in the world according to Euromonitor International.
Supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) and sponsored by Beraca, it will offer a dedicated program of events. A Brazil Product Trail will direct visitors to exhibitor stands where new products or creative formulations that use ingredients sourced from Brazil or draw inspiration from the region are displayed. Visitors can also target Brazilian suppliers in the Brazil exhibitor pavilion, where many first-time exhibitors will be housed, while a Networking Zone with Brazilian Bar offers unrivaled opportunities to discuss business partnerships.
The Educational Programme will also put Brazil into focus. Marketing Trends presentations will investigate which sectors offer the most interesting opportunities for manufacturers, while a four-hour Workshop will offer tips and advice on breaking into the Brazilian market—including information on regulations, taxation, customs and importing and exporting. Innovative skin care, hair care and color cosmetics products from Brazil will also be on display during demonstrations by Mintel on the Innovation Zone.
Shape Your Marketing Strategies
in-cosmetics 2014 boasts its most extensive Educational Programme to date, with Marketing Trends Presentations, paid-for Workshops and Innovation Seminars uncovering the most important industry trends and developments for 2014 and beyond.
As well as sessions dedicated to the Brazilian market, more than 20 Marketing Trends Presentations will delve into topics as diverse as sun care, revitalizing hair care, specialty actives and the future of cosmetics. Sessions will also as take a look at how countries such as South Korea, China and Japan are exerting their influence across global beauty preferences.
Green and natural cosmetics are gaining popularity, with Kline’s latest report on the global cosmetics market showing that both developing and mature markets are growing. At in-cosmetics, visitors can attend Organic Monitor’s Amarjit Sahota’s session that will investigate Europe’s largest market for green cosmetics, Germany, and how it is outstripping demand in the region. Visitors can also hear more about innovating from natural in a seminar led by Eduardo Escobedo, Responsible Ecosystems Sourcing Platform, which explores future business models to help spearhead innovation related to botanical extracts and ingredients that are in line with current legislation.
The future of the industry will be up for debate in a number of sessions. Dominique Assenat, Head of Color & Beauty, and Lucille Gauthier, Beauty Designer, both at Peclers trends agency, take a look at the key beauty trends, lifestyles and creative directions that will be taking the industry by storm in 2015 and 2016. Antoinette van den Berg from Future-Touch also eyes up what’s hot beyond 2015, examining trends, colors and 3D printing. Meanwhile Beauty Expert, Imogen Matthews looks back over the past 10 years of premium beauty to identify lessons for the future.
A keynote session on open innovation will also be delivered by Prof. Dr. Klaus Peter Wittern, Vice President, Head of Research & Development, Beiersdorf. He will explain what open innovation means to Beiersdorf and how they are applying external knowledge, ideas and solutions to the development of new products under the umbrella brands of Nivea and Eucerin.
The 2014 event has more Workshops than ever before, with nine sessions offering practical scientific and marketing advice so attendees can improve their skills and knowledge base.
CONUSBAT will run a two-part Workshop on ‘The Animal Testing Ban,’ exploring alternative testing methods and the impact the ban is having on companies around the world. Professor Karl Lintner is also holding two sessions—the first investigating the sensory aspects and hedonistic experiences that involve interaction between brain and skin in his ‘Rethinking Anti-ageing—The Skin, The Brain and Our Senses’ Workshop, and the second probing EU regulation around sustainable claim substantiation.
Julie Beerling at Organic Monitor will lead a session on ‘Developing Paraben-free Preservative Systems’ to help professionals stay up to date with the latest alternatives, while experts from companies (including BASF, Bioalternatives and L’Oréal) will uncover technical advances in hair care, from hair physiology to in vitro to in vivo tests. Attendees also have the chance to learn about moving into new markets with Workshops on breaking into Brazil and China, arguably two of the most potentially lucrative cosmetics and personal care markets in the world.
Innovation will be top of the agenda with the addition of a third Innovation Seminar, enabling visitors to access even more exhibitor-led presentations from companies, including Clariant, DSM and Lipotec.
Scientific and marketing prowess will also be celebrated on the second night of the show during the in-cosmetics awards ceremony. The winners of the Innovation Zone Best Ingredient Awards will be announced and Cosmetics & Toiletries, GCI's sister publication, will also present its “Best New Ingredient” Award. Two new awards will also be featured—the Green Ingredient award in association with Organic Monitor and the Beiersdorf Innovation Pitch.
For further details on in-cosmetics, visit www.in-cosmetics.com, and download the App www.in-cosmetics.com/App. You can also follow in-cosmetics on Twitter at www.twitter.com/incosmetics, join the LinkedIn group, view on YouTube and "Like" on Facebook.
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Reed Exhibitions is the world's leading organizer of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today, Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 33 fully staffed offices. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE 100 company and world-leading publisher and information provider.
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