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The beauty industry is all about keeping up with the latest trends and innovations, as evidenced by more than 7,000 attendees who traveled to Edison, New Jersey, for the New York chapter of the Society of Cosmetic Chemists' (NYSCC) Suppliers' Day 2013, taking place May 14—15. Attendees from 38 countries came to this year's event, themed "Project Trendway," to see 658 beauty ingredient and supplier exhibitors discuss topics such as naturals, multifunctionality, hair care, anti-aging and more.
Exemplifying the event's theme, BASF featured "Backstage Pass," an outline of the beauty trends it anticipates for 2015, with looks that make these trends come to life. Makeovers were conducted on models at the booth by a hairstylist and makeup artist to show these looks in person. For example, Into the Darkness, an "ultra-contemporary enigmatic elegance with a sharp, ambiguous edge," involved a piecey, fauxhawk hair style with winged black eyeliner and deep blue eye shadow.
Although many of the technologies highlighted at the show had been previously introduced at in-cosmetics 2013 in Paris, for several, this was their initial introduction to the U.S. beauty and personal care market.
Juliana Rumbaugh, chair of the NYSCC Suppliers' Day committee, commented, "Even with the large turnout, we were very pleased that there were no lines to enter the show or register on site due to pre-registration. Social media was a hit and a great way to get up-to-the-minute messages out to attendees. We hope to build upon this next year. Overall, this was a very successful year and we plan to continue to build on this in the future."
Natural: The natural beauty and personal care market is not going anywhere, and exhibitor's at Suppliers' Day naturally sourced new raw materials from all around the globe, each with unique stories about maintaining biodiversity, reducing energy during processing, promoting community education and health, and preventing deforestation. Some of the natural technologies presented at the show included: Magic of Africa from Naturex; Natrulon GPS 341 from Lonza; ViaFerm White from Actives International; Alban Muller's Amiderm ER; Alzo International's Beantree; Beraca's Dermal Protective Active System; Soliance's Sophogreen, Glossyliance and Appygreen 812; Tegosoft AC from Evonik; Fiberstar's Imulsi-Fi; and HallStar's Argan Butter Ultrarefined and Olivem VS Feel, among many others.