HBA Global Expo is now accepting nominations for its annual International Package Design Awards (IPDA). These honor innovative beauty packaging in several categories including cosmetics, fragrance, personal care, skin care and sustainability. Additionally, categories for hair care, sampling/travel size, and at-home devices and tools have also been added to the program.
Any size company can submit designs that are introduced for retail from June 1, 2012 through June 30, 2013, including suppliers, design firms, public relations and marketing agencies, and brand manufacturers. Designs that have been r-freshed, improved, or offer new features or technologies are also eligible to participate. The deadline for IPDA submissions is March 22, 2013.
"Creative and innovative packaging still play a key role in influencing purchasing decisions among consumers. HBA Global looks forward to showcasing some of the year's most stand-out beauty and personal care package designs that enhance the brand experience and connect with buyers. We are proud to support and platform our industry's outstanding packaging and engineering achievements," said Jill Birkett, brand director, beauty and wellness, HBA Global Expo.
The judging panel for the IPDA includes packaging experts, designers, industry suppliers and members of the media. IPDA submissions are evaluated on originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.