The Institute of Packaging Professionals (IoPP) announced a partnership through which IoPP will develop and promote a one-day packaging education conference at the HBA Global Expo & Conference 2013. Set to take place on Wednesday, June 19, 2013, at the Jacob K. Javits Convention Center in New York, the IoPP conference plans to have five, 75-minute presentations that will be developed through its Packaging Learning Center. The sessions will explore branding, materials and other trends involving packaging. The presentation topics will be developed for beauty industry audiences, but will also include information that is valuable in general in elevating packaging's role as part of business strategies at consumer product companies.
Of the conference event, Patrick Farrey, IoPP’s executive director, said, "These presentations will enable our packaging experts to get suitable, on-trend information about packaging in front of health and beauty industry professionals. The health and beauty industry has a strong representation within IoPP's membership, but some of them might not attend more general packaging trade shows. Our participation also will help strengthen IoPP's brand in front of HBA Global Expo & Conference attendees who may not be familiar with IoPP. In addition, with our recent opening of an office in London, IoPP will be able to help HBA Global expand targeted marketing efforts internationally for the event."