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Record Attendance for CEW's 2013 Beauty Product Demo

By: Nancy Jeffries
Posted: March 15, 2013

Main floor of the 2013 CEW Beauty Product Demo.

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The winner will also be announced at CEW’s Beauty Awards luncheon in May. 

Trends and News

Jacobson noted the 2013 Product Demo was the largest in its 60-year history, and several key trends had become apparent over the year. “Nails, for example, are not slowing down,” said Jacobson. “We’re seeing everyone doing a nail product.” The response to the Sally Hansen Manicure station on the exhibition floor gave every indication that nails will continue to express and impress for the coming year.

“For lips,” said Jacobson, “there are hybrid lip products, combining color and treatment without irritation, and as far as skin care goes, there are lots of spot treatments.” More advances are also being seen in at-office and at-home treatments. “This is why we’ve added at-home tools this year,” said Jacobson, who noted that laser technology was increasingly being targeted for at-home use. She cited Dr. Schultz’s progressive peel, a three-month peel you can do at home, as an example. “Skin care is still big,” she said, “and there’s also a lot of color.” She said that the independents have also made an impact. “This year, we’ve increased the indie submissions by 50%.”

In the hair category, the news is color and treatment, and eyes still have it, with new advances in eye treatments, brighteners, serums and treatments for dark circles. “Everyone is looking for the perfect ingredient,” said Jacobson, a boon to the supply side contributors, and there’s also a great deal of activity in the natural arena. “Consumers are dictating what direction the products will take, with everything from multifunction to natural,” she said. “We’re also seeing similar products in prestige and mass, so there’s a blurring of the lines. The prestige brands are strong, and after women held back for a while, we’re seeing a return to prestige spending. They’re definitely spending. There are also a lot of prestige brands that are still very affordable.”

The product line-up was impressive throughout, with Lip Hybrids, which provide both moisture and color, featuring some of the hottest trends. YSL Beauté offered Rouge Pur Couture Vernis a Levres Glossy Stain—with the color of a lipstick, the shine of a gloss and the endurance of a stain; Giorgio Armani Beauty showcased Lip Maestro, with a velvet matte finish and the intensity of a lip lacquer; Lancôme L’Oréal USA showed Rouge In Love, lip color with a feather-light feel; and Revlon featured Just Bitten Kissable Balm Stain, a lightweight lip stain fused with a pampering balm.