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Record Attendance for CEW's 2013 Beauty Product Demo

By: Nancy Jeffries
Posted: March 15, 2013

Main floor of the 2013 CEW Beauty Product Demo.

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Gel nails were a big trend, with such entries as Deborah Lippman Gel Lab set; Mally Beauty 24/7 Gel Polish Nail Color; Orly International, Inc. Smartgels Nail Lacqers; Sally Hansen Coty Beauty’s Salon Instagel Strips; and SensatioNail by Nailene, which offered Invincible gel polish, with 48 fashion-forward gel polish colors that flash harden in seconds and are used in tandem with the SensatioNail Pro 3060 LED Lamp, included in a starter kit.

Brows were in vogue, and serums and gels proved popular for taming and shaping them. Pixi introduced the Natural Brow Duo; RAMY Cosmetics, LLC showcased When Hairy Met Sealy…!, a clear eyebrow gel, also available in tints to fill brows and cover greys; Elizabeth Arden offered Prevage Clinical Lash + Brows Enhancing Serum; IT Cosmetics featured Brow Power Perfector 5-in-1 Powder Gel Stain Pencil; and Laura Geller Make-Up, Inc. showcased the Brow Sculpting Market, to create a natural looking brow using a tri-tip applicator to creat authentic looking brow-hairs to fill sparse brows.

Skin Volumizers, to aid in plumping the skin and combating the loss of collagen, included Estée Lauder Perfectionist (CP+R) Wrinkle Lifting/Firming Serum; Avon Products, Inc. featured Anew Clinical Pro Line Eraser Treatment, to reduce the look of deep wrinkles; La Roche-Posay L’Oréal USA showcased Redermic [C] for Normal to Combination Skin, to plump, fill and hydrate the skin; L’Oréal Paris, showed Revitalift Triple Power Serum; and Nip + Fab offered No Needle Fix, a plumping and volumizing serum to fill lines, smooth wrinkles, and reduce the appearance of imperfections for firmer looking skin.

Targeting spot treatments was another significant trend. Shiseido offered White Lucent Intensive Spot Targeting Serum, an anti-spot serum designed to diminish dark spots and prevent future pigmentation from appearing; StriVectin offered EV Get Even Spot Repair; Eau Thermale Avène D-Pigment Dark Spot Corrector Light; and Origins featured Dr. Andrew Weil for Origins Mega-Bright Skin Tone Correcting Serum.

The eyes category showcased Clinique’s Even Better Eyes Dark Circle Corrector; Korres showed its Wild Rose Brightening Eye Treatment; Lancôme offered Génefique Eye Light-Pearl, for brightness around the eye area; Nars offered Skin Total Replenishing Eye Cream; and Peter Thomas Roth Clinical Skin Care showcased its Laser-Free Resurfacing Eye Serum.