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Yes To Grapefruit Debuts
By: Nancy Jeffries
Posted: February 8, 2013
Ido Leffler, Founder of Yes To brand, launched the Yes To Grapefruit line at Market Table in New York City in late 2012.
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Yes To Grapefruit Dark Spot Correcting Body Crème, which is said to smell like the tropical air of Barbados, is formulated with masterwort and capsicum fruit extract, which are cultivated from the Swiss Alps, and claimed to repair skin imperfections and reduce puffiness. The plant is said to be able to protect itself from harsh conditions by producing rich flavanoids and phenolic acids. Grapefruit extract wards off free radicals and argan oil helps to fade skin imperfections, in a blend designed to leave skin feeling firmer and smoother. Yes To Grapefruit Dark Spot Correcting Body Crème retails for $9.99, 6 fl oz/170 g.
Transition to Natural; Social Responsibility
The line, claims Leffler, has created a great deal of excitement at Yes To, not only for its extensive clinical trials and its two years in the making process, but for the statement it is making about the transition to natural products. “What’s really important and the goal of Yes To is to make the transition to natural products without compromise. To me, it’s about creating a line that does that. The team that put this line together represents all of you. We’ve gotten amazing results from our clinical trials and we’ve created a line that’s for all of us. We’re the guinea pigs,” said Leffler, adding, “We’re driven by the positivity of Yes To, and have never been more excited about a launch.”
The products have also enabled Leffler to partner with such organizations as Comfort the Children and Yes To Hope, which helps children learn where their food comes from and assists in the creation of micro-farms, expanded educational facilities, and works to makes positive changes in people’s lives. The collection will launch in March 2013 at Target and www.yestocarrots.com.