With a host of new offerings, pan-Asian personal care ingredients event in-cosmetics Asia returns to Bangkok’s BITEC October 29–31. In addition to new features and a focus on innovation, the event offers an educational program designed to deliver crucial insights into trends, formulation techniques and regulatory challenges.
“Asia is a rapidly growing hothouse of innovation, attracting attention from around the world,” said Sarah Gibson, event director, in-cosmetics Asia. “Reflecting this dynamism, in-cosmetics Asia 2013 is set to boast an impressive offering catering for an ever increasing sophisticated Asian market and in particular for visitors from Japan, China, South Korea and India.”
Asia’s beauty market is thriving, with Euromonitor International predicting Asia-Pacific will account for an impressive 28% of the global cosmetics and toiletries market by 2014. With trends from Asia—such as BB, CC and DD creams—taking the world by storm, this region has become a focal point for major international brands and a powerhouse of innovation. It’s against this backdrop that in-cosmetics Asia 2013 is shaping up to be the largest event in its history. Exhibitor numbers are already up 35% compared to 2012, with suppliers from South Korea (a hotbed of technology and beauty innovations) up as much as 77% and those from China up 43%.
The New Offerings
Packaging Zone to Meet Demand
Following visitor feedback from previous shows, a Packaging Zone has been added for 2013. This dedicated area offers anyone involved in purchasing packaging materials the opportunity to meet with suppliers of primary cosmetics packaging face-to-face.
South Korea Country Focus
in-cosmetics Asia is introducing a country focus, dedicated to South Korea, which, arguably, has the most innovative personal care market in the region with sales of beauty products growing by 9.1% in 2012. Among the featured elements, marketing trends presentations will delve into the country’s innovations, and a South Korean Product Trail will showcase selected ingredients—together offering a 360° look at one of the world’s most vibrant beauty markets.
Product Trails Focusing on Hot Topics
Product Trails have been introduced to help visitors pinpoint exhibitors across key product categories. Trails dedicated to topics (such as anti-acne, anti-aging and skin whitening) highlight some of the latest innovations to look out for on the show floor.
Free Business Matchmaking
Organized in conjunction with Social Walk, this new opportunity will match exhibitors and buyers, both before the show and at the event, to help facilitate business meetings.
Cutting-Edge Educational Program
The event's educational program returns to address the industry’s most talked about trends and topics, ensuring attendees keep pace with the latest advances from across the region. The Marketing Trends Presentations offer, according to show organizers, unprecedented insights into topics such as ethnic cosmetics, cosmeceuticals and male grooming, while the Innovation Zone and Innovation Seminars will be a hotbed of the latest raw materials, ingredients and technologies to help drive new product development.