Dove has entered the premium bar space with the launch of its new Plant Milk Cleansing Bars, infused with plant-based milks to provide 24-hours of nourishment and the all-day soft skin.
Dove Plant Milk Cleansing Bars are pH-balanced and as mild as water, made with 100% gentle cleansers and formulas that are also 98% biodegradable.
The collection introduces four scent-sational bars:
- Coconut Milk & Sugar Lychee: A smooth revitalizer, with the creamy, delicious scents of coconut cream and hint of lychee.
- Macadamia Milk & Willow Lavender: A serenity seeker, with the spa-like scents of wild lavender and vanilla chamomile.
- Oat Milk & Berry Brulee: A moisture marvel, with the scrumptious scents of juicy berries and hint of brown sugar.
- Turmeric Milk & Lemon Drop: A glow booster, with the fresh scents of sweet lemon and orange blossom.
To celebrate the launch of the new collection, Dove will host the #DoveDeluxeBar, a two-day pop-up experience in New York City at Dante West Village, 551 Hudson St., New York, New York 10014.
The #DoveDeluxeBar will be open to the public, ages 21+, from 7-9 p.m. on Thursday, February 22, and noon to 9 p.m. on Friday, February 23.
Dove Plant Milk Cleansing Bars are now available in-stores and online at Walmart.com, and will be available nationwide at mass retailers beginning March 2024.
Mele Melero, global vice president of Dove Skin Cleansing, said, "When we first introduced the Dove Beauty Bar in 1957 with our patented blend of mild cleansers and ¼ moisturizing cream, it set the blueprint for gentle skin care. When it comes to premium bars, many of the current options out there focus solely on fragrance, with no added benefits. We immediately knew Dove Plant Milk Cleansing Bars could set a new standard for what consumers should expect from a premium bar—an elevated sensorial experience, while providing the superior nourishment you know and love from Dove."
