Native has launched the Whole Body Deodorant in spray ($14) and solid ($13) formats for the underarms, chest, underboob, privates and feet, offering 72-hour odor protection.
The formulations are reportedly gentle on sensitive skin and sensitive areas.
Variants include Coconut & Vanilla, Cucumber & Mint, Lilac & White Tea, and Unscented (stick only).
“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source. Native’s Whole Body Deodorants offer an easy and effective way to protect from BO, while boosting confidence so you can go about your day smelling good.”
