Beiersdorf has announced its fiscal year 2023 results, which showed group sales were €9.5 billion with an organic increase of 10.8%.
Consumer Business Segment
The Consumer Business Segment reported €7.8 billion in sales, as compared to €7.1 billion in the previous year.
Nivea—including Labello—delivered its best performance of the century, surpassing the €5 billion sales threshold for the first time in its history.
The face care category was a powerful growth driver for Nivea. The brand increased its sales in this category organically by 18% year-on-year and outperformed the market with its highly successful Luminous series, which was also expanded into new categories in 2023.
The derma business with the brands Eucerin and Aquaphor continued its impressive success story with organic sales growth of 24.0%. Nominal sales increased to €1.3 billion.
This result was driven by the global outperformance of the Sun Care product range, continued expansion of the e-commerce business, the popularity of products featuring the hero ingredient Thiamidol and the success of the portfolio in Latin America, the Middle East and Africa.
Aquaphor in the United States delivered its best performance to date in 2023 in terms of organic and nominal sales.
Vincent Warnery, CEO of Beiersdorf, said, “We continued our remarkable growth trajectory of recent years, again achieving double-digit organic sales growth in a difficult market environment. We were the fastest-growing beauty company worldwide in 2023 and we kept our promise of profitable growth. NIVEA delivered impressive levels of growth across all regions and categories, leading to record sales of over €5 billion. The strategic recalibration of NIVEA’s operating model toward a more globalized and digital approach is producing the desired results and laying the foundation for continued growth. Our Derma business also grew by 24%, which marks the third consecutive year of double-digit growth for our brands Eucerin and Aquaphor. This success makes us confident in our vision to become the best skin care company in the world, a vision that requires continuous progress. 2023 was also a year marked by substantial strategic investments in our digital and physical infrastructure, our innovative strength, our sustainability progress, and in our people. These steps will ensure that we can deliver continued strong growth in the future.”
