Potion, a genderless skin care range, offers gentle care for all ages and skin types.
The brand's formulations feature a pH level of 5.5, aligning with the skin's natural pH, which typically falls between 4.7 and 5.75.
Potion aligns with a wider movement toward gentle skin care. As Global Cosmetic Industry revealed in its April 2024 issue, “71% of [global] adults identify as having sensitive skin,” representing a 55% jump over two decades.
Potion leverages biotechnology ingredients, including bio-fermented hyaluronic acid and coconut alkanes that function as a plant-based silicone in the brand's sunscreen.
As the brand puts it:
Potion offers the best of both worlds by combining the purity and power of nature with the effectiveness of plant-derived actives. By blending botanical extracts with safe, plant-based chemicals, our products nourish and activate the skin barrier, helping your skin recover quickly and stay protected from the stresses of modern urban life.
Key SKUs from the brand include the Clean Slate molecular cleanser, designed to refresh, clean and balance the skin to brighten, enhance texture, prevent breakouts and reduce the appearance of dark spots. Its formulation comprises neem, charcoal and turmeric beads, as well as aloe.
The Come Alive probiotic hydrator is designed to boost radiance, smooth complexions and strengthen immunity. Key ingredients include lavender hydrosol and hibiscus extract, as well as the previously mentioned hyaluronic acid.
Finally, the On Guard skin shield is designed to protect against the sun, even skin tone, block radiation and boost skin elasticity. Key ingredients for this mineral sunscreen include red bell pepper extract, patchouli and the previously mentioned coconut alkanes for a silicone-like effect.
