Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.
Byoma
Gen Z and Gen Alpha favorite Byoma is taking on the lip care category with its accessibly priced Liptide Lip Treatments; the SKUs, all priced at $11.99, will debut exclusively on Ulta.com.
The launch comes amid a boom in the lip category.
Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.
- The Liptide Lip Oil features barrier-supporting ceramides, oils and plumping peptides, as well as conditioning avocado oil and soothing tamanu oil.
- The Liptide pH Lip Oil features a similar mix of ingredients but is formulated to work with the user's skin’s pH for a tailored tint that delivers "the glow of a gloss without the stickiness," per Byoma.
- The Liptide Lip Mask again features barrier-supporting ceramides, oils and plumping peptides, as well as nourishing babassu oil and exfoliating polyhydroxy acid (PHA).
In 2023, sales of “other lip product" increased more than 2x compared to the same period of 2022, per Euromonitor. Top performers included lip serums, tinted lip oils and "other products designed to enhance their lip features.”
