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Sep 06, 2011 | 12:33 PM CDT

Performance of Fragrance Impinges On More Than Scent

By: Irina Barbalova, Euromonitor International

For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.

Sep 02, 2011 | 03:32 PM CDT

Breakout Brand—Goldfaden Skincare

Goldfaden Skincare product line
By: Mary J. Palmieri

Follow the sun with this month's Breakout Brand from HBA's beauty blogger.

Aug 31, 2011 | 04:35 PM CDT

Sustainability in Plastics—Embracing New Approaches

By: Chris Pandis

Driven as much by economics as by ecology, the beauty industry has sharpened its focus on sustainability and shifted from making ad hoc efforts to appear green to developing clear environmental policies. And in the use of plastics, there are different choices in achieving the goals of these policies.

Aug 31, 2011 | 04:24 PM CDT

Resonating in a New Reality

By: Kevin Marshall

Today, as brands vie for consumer attention in what feels like an ever-shrinking marketplace, designers and marketers need to muster the vision and courage to create packaging that far exceeds consumers’ (and our own) expectations.

Aug 31, 2011 | 04:09 PM CDT

Case Study: Looking Back to Move a Brand Forward

By: Bob Scherer

Nivea Extends Success to Execution of Gift Sets

Aug 31, 2011 | 04:03 PM CDT

Standing Out in the Crowd

By: Aniko Hill

Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?

Aug 31, 2011 | 03:26 PM CDT

A Deeper Shade of Green

By: Lisa Doyle

Eco-conscious suppliers help brands deliver a life cycle of sustainably sourced beauty.

Aug 31, 2011 | 03:18 PM CDT

The Role of Stem Cells in Beauty—Today and Tomorrow

By: Marie Alice Dibon, PharmD

Consumers are prepared to learn about stem cells and their importance in the development of skin care products with even greater efficacy than those already available on the market. To be successful with stem cell use as an industry, it is important to understand what they are and their real potential.

Aug 31, 2011 | 02:49 PM CDT

Learning Social Media’s Lessons

By: Katja Bartholmess and Ron Robinson

New social media tools are designed to better engage consumers and increase the impact of social outreach. A look at trends and best practices are step one in putting these tools to use.