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Sep 13, 2011 | 11:01 AM CDT
Consumers are clearly drawn to natural ingredients, but ensuring yield and properties are consistent year after year is a challenge. It's all up to nature. “Nature-identical” materials harness the best of nature without relying on Mother Nature.
Sep 06, 2011 | 12:33 PM CDT
By: Irina Barbalova, Euromonitor International
For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.
Sep 02, 2011 | 03:32 PM CDT
By: Mary J. Palmieri
Follow the sun with this month's Breakout Brand from HBA's beauty blogger.
Aug 31, 2011 | 04:35 PM CDT
By: Chris Pandis
Driven as much by economics as by ecology, the beauty industry has sharpened its focus on sustainability and shifted from making ad hoc efforts to appear green to developing clear environmental policies. And in the use of plastics, there are different choices in achieving the goals of these policies.
Aug 31, 2011 | 04:24 PM CDT
By: Kevin Marshall
Today, as brands vie for consumer attention in what feels like an ever-shrinking marketplace, designers and marketers need to muster the vision and courage to create packaging that far exceeds consumers’ (and our own) expectations.
Aug 31, 2011 | 04:09 PM CDT
By: Bob Scherer
Nivea Extends Success to Execution of Gift Sets
Aug 31, 2011 | 04:03 PM CDT
By: Aniko Hill
Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?
Aug 31, 2011 | 03:26 PM CDT
By: Lisa Doyle
Eco-conscious suppliers help brands deliver a life cycle of sustainably sourced beauty.
Aug 31, 2011 | 03:18 PM CDT
By: Marie Alice Dibon, PharmD
Consumers are prepared to learn about stem cells and their importance in the development of skin care products with even greater efficacy than those already available on the market. To be successful with stem cell use as an industry, it is important to understand what they are and their real potential.
Aug 31, 2011 | 02:49 PM CDT
By: Katja Bartholmess and Ron Robinson
New social media tools are designed to better engage consumers and increase the impact of social outreach. A look at trends and best practices are step one in putting these tools to use.