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Jul 11, 2012 | 09:44 AM CDT

Mary Kay Promotes Its Virtual Makeover App

An extension of the beauty company's popular online makeover tool, the app is optimized for smart mobile devices and further encourages digitially engaged shopping.

Jul 10, 2012 | 11:19 AM CDT

Parabens and Pink Slime

By: Steve Herman

Do consumers have too much information to make a truly informed decision?

Jul 10, 2012 | 10:55 AM CDT

Design Trust

Before and after photos for a packaging redesign for AmLactin products
By: Joe Duffy

When rebranding a beauty line, it’s time to put a good design differentiator to work.

Jul 10, 2012 | 10:31 AM CDT

Packaging Lessons From the One-handed World

Hand holding a tube of red lipstick
By: Kelley Styring

In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.

Jul 10, 2012 | 09:46 AM CDT

HatchBeauty Acquires Pharmaceutical Laboratory

In the wake of the acquisition, the beauty branding firm is rebranding to HatchBeauty Labs and will offer R&D product development work in addition to marketing and strategy services.

Jul 10, 2012 | 09:38 AM CDT

Helen of Troy Reports Record Net Sales Revenue

The company's personal care division did see a decrease in net sales revenue, however, due to the challenging global economic environment.

Jul 09, 2012 | 05:26 PM CDT

Getting Global With Social Media

By: Colette Mason and Ian Gibbins

In a competitive industry, trying to stand out through social media can seem a daunting task. Here’s some advice to get you on the right track for a larger global presence for your brand.

Jul 09, 2012 | 05:14 PM CDT

Addressing Desires of Target Consumers Through Ingredients

By: Abby Penning

Ingredients can translate across categories, segments, regions and boundaries—if you know how to properly use and talk about them.

Jul 09, 2012 | 05:06 PM CDT

Hair Care Ingredient Innovation

By: GCI Editors

A quick roundup of hair care ingredients launched during the past year.

Jul 09, 2012 | 04:25 PM CDT

The [Right] Celebrity Sells

By: Alisa Marie Beyer

It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.