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Jul 11, 2012 | 09:44 AM CDT
An extension of the beauty company's popular online makeover tool, the app is optimized for smart mobile devices and further encourages digitially engaged shopping.
Jul 10, 2012 | 11:19 AM CDT
By: Steve Herman
Do consumers have too much information to make a truly informed decision?
Jul 10, 2012 | 10:55 AM CDT
By: Joe Duffy
When rebranding a beauty line, it’s time to put a good design differentiator to work.
Jul 10, 2012 | 10:31 AM CDT
By: Kelley Styring
In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.
Jul 10, 2012 | 09:46 AM CDT
In the wake of the acquisition, the beauty branding firm is rebranding to HatchBeauty Labs and will offer R&D product development work in addition to marketing and strategy services.
Jul 10, 2012 | 09:38 AM CDT
The company's personal care division did see a decrease in net sales revenue, however, due to the challenging global economic environment.
Jul 09, 2012 | 05:26 PM CDT
By: Colette Mason and Ian Gibbins
In a competitive industry, trying to stand out through social media can seem a daunting task. Here’s some advice to get you on the right track for a larger global presence for your brand.
Jul 09, 2012 | 05:14 PM CDT
By: Abby Penning
Ingredients can translate across categories, segments, regions and boundaries—if you know how to properly use and talk about them.
Jul 09, 2012 | 05:06 PM CDT
By: GCI Editors
A quick roundup of hair care ingredients launched during the past year.
Jul 09, 2012 | 04:25 PM CDT
By: Alisa Marie Beyer
It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.