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Of Bacon, The Cloud and Connections

By: Jeff Falk
Posted: November 1, 2011, from the November 2011 issue of GCI Magazine.

page 4 of 4

Alisa Marie Beyer writes on how social media is much more than merely talking to your consumer or brands connecting with consumers and consumers connecting with brands—it allows for consumers to connect with all aspects of brands in an extremely intimate and immediate way. And just as in any relationship, time, attention and excitement must be funneled into the care and growth of this part of a business if it is to stay relevant. Read Let Her Do the Talking: A Case Study for Social Media.

This issue also touches on topics that have been debated within the industry and broader issues that impact it. In INCI Name: Fragrance, columnist Steve Herman shares his opinions on fragrance ingredients and transparency, asking how the industry can correct misconceptions that spread to consumers? Also, Stan Perry offers The Intensifying Regulatory Investigation of Formaldehyde and Its Implications, discussing how media reports impact consumer confidence and legal implications for brand owners, and offering a lesson that may be applicable across regulations and regulatory environments.

We’d love to hear your feedback on any of these topics, or whatever is on your mind. You can email me at jfalk@allured.com or reach out to us on Facebook—my bacon saver. And if you’re ever in Raleigh-Durham, try the fried green tomatoes and BBQ at The Pit. Just trust me on this.